Setting the price of a product can be a tricky business and there is no simple formula. Depending on the profile of the company, its cost base, its financial position and the state of the market it which it operates it may be aiming to maximise profits, build market share or some combination of the
Category Archives: Wine Producers
In recent years English wineries have been stepping up their promotional efforts and short videos provide an ideal means of connecting with (potential) consumers. This video from Ridgeview Wine Estate gives a useful overview of the company, emphasising the human element of the business.